Erfurt at Heimtextil 2014

The focus of the company's stand at the trade fair will be on communicatingthe healthy-lifestyle features of all Erfurt products

08.01.2014

Wuppertal, January 2014 - (fpr) Erfurt, the wallpaper manufacturer, will be showcasing its new products for wallpapering,energy-saving and patio construction at Heimtextil 2014. The focus of the company's stand at the trade fair will be on communicatingthe healthy-lifestyle features of all Erfurt products, and this can be seen from afar from the graphic design of the exhibition stand.Erfurt will be launching new textures in its wallpaper range, incorporating consumers' wishes for healthy-lifestyle, naturalproducts with an outstanding look and feel that can be used anywhere.
 
A further focus on the stand will be the presentation of a number of different options for the energy-saving renovation of interior wallswith the manufacturer's product systems. The company is enjoying outstanding success with its KlimaTec range. According to a statement by acompany spokesperson, the amendment to the German Energy-saving Directive (EnEV) in 2014 will offer Erfurt an opportunity to significantlyexpand its range of EnEV-compliant products and systems, opening up new market opportunities for the manufacturer.
 
The company's exhibition stand has been completely renovated and redesigned and is now geared significantly more than in the past to the needsof international visitors for information, a key factor at Heimtextil, which boasts a 66% share of foreign visitors. Multilingual productpresentations and also striking, large-scale depictions over 12 wall panels, presenting the diversity of the company's product range, offeran impressive insight into the world of paintable wall coverings. This is also the slogan for the trade fair: "The World of Paintable Wall Coverings."